Jakarta Light Festival 2025 – Lapangan Banteng

A Celebration of Jakarta Through Light, Culture, and Contemporary Visual Art

Jakarta Light Festival 2025 transformed Lapangan Banteng into an immersive nighttime landscape where light, architecture, culture, and public space came together in a vibrant visual experience. Held from 23–25 May 2025, the festival invited visitors to experience Jakarta from a different perspective—through the language of light.

Taking “JE KA TE World” as its creative direction, the installation explored Jakarta as a city that continuously evolves while maintaining a strong connection to its cultural roots. The concept translated the character of Jakarta into a playful and contemporary visual environment, combining colorful lighting, illuminated structures, interactive elements, and large-scale installations.

Lapangan Banteng became more than a venue; it was reimagined as a living canvas. Existing landmarks and the surrounding heritage atmosphere were incorporated into the lighting composition, creating a dialogue between Jakarta’s historical identity and its modern urban character. The monumental Patung Pembebasan was highlighted through architectural lighting, while surrounding installations created different visual moments throughout the park.

The festival also introduced a series of immersive visual experiences, including light installations and video mapping that combined moving imagery, music, and illumination. These elements were designed not only as spectacles to observe, but as spaces for visitors to interact with, explore, and photograph.

Color became an important part of the design language. Bright and dynamic lighting created a playful atmosphere, while carefully composed illumination helped establish different moods throughout the festival area. The result was a nighttime environment that felt energetic, youthful, and distinctly Jakarta.

Beyond entertainment, Jakarta Light Festival 2025 demonstrated how public space can become a platform for contemporary art and cultural storytelling. Families, young visitors, photography enthusiasts, and communities shared the same space, experiencing Jakarta through light and collective celebration.

The project ultimately presented Jakarta as a city of contrasts—historic yet progressive, traditional yet contemporary, busy yet capable of creating moments of wonder. Through the transformation of Lapangan Banteng, Jakarta Light Festival offered a new visual interpretation of the capital and turned an ordinary city night into an extraordinary shared experience.

Client
PT Artha Inti Komunika – Jakarta Light Festival

Year
2025

Role
Event Creative Director & Installation Designer

Jakarta Immersive Festival >< Jakarta Light Festival – Ramadan Kareem

Illuminating Ramadan Through Art, Technology, and Light

Jakarta Immersive Festival x Jakarta Light Festival – Ramadan Kareem is a creative celebration that transforms Jakarta’s public space into an immersive journey of light, culture, and togetherness.

Designed to capture the spirit of Ramadan through a contemporary visual language, the festival brings together immersive art, architectural lighting, interactive installations, and thematic light sculptures. Each installation is carefully designed to create an atmosphere that invites visitors to explore, interact, and experience the space from a different perspective.

The creative direction combines the warmth and spirituality of Ramadan with the energy of Jakarta as a modern metropolitan city. Glowing structures, illuminated patterns, arches, lantern-inspired forms, and colorful light compositions create a visual environment that feels festive while maintaining a sense of calm and reflection.

Light becomes more than a decorative element. It represents hope, guidance, warmth, and togetherness—values that are deeply connected to the spirit of Ramadan. Through the interplay of light, shadow, color, movement, and space, the festival creates an environment where technology and artistic expression come together to tell a meaningful story.

The project also demonstrates how creative activation can transform an ordinary urban environment into a destination for community interaction. Families, young people, tourists, and local communities are invited to gather, explore the installations, capture memorable moments, and experience Ramadan in a contemporary and inclusive setting.

Beyond its visual spectacle, Jakarta Immersive Festival x Jakarta Light Festival – Ramadan Kareem reflects Jakarta’s evolving identity as a global, creative, and inclusive city. It showcases how art, technology, and public-space activation can work together to create memorable urban experiences while celebrating the cultural and spiritual character of the city.

Through this project, Jakarta Light Festival continues its exploration of light as a medium for storytelling—connecting people, culture, technology, and the city in one immersive experience.

Client
PT Artha Inti Komunika

Year
2026

Role
Event Creative Director & Installation Designer

Jakarta’s 499 Anniversary Installation

Created to celebrate Jakarta’s 499th anniversary, this installation explores the visual identity of Jakarta through a contemporary interpretation of Betawi culture, architecture, and the city’s natural character.

The design takes inspiration from the traditional Betawi house, incorporating recognizable architectural elements such as Betawi windows, decorative details, and Gigi Balang—the distinctive triangular ornament commonly found along the roof edges of traditional Betawi buildings. These elements are reinterpreted as decorative components within the installation, transforming traditional architectural language into a playful and contemporary visual experience.

The installation also incorporates floral and botanical elements associated with Jakarta, creating a connection between the city’s cultural heritage and its natural environment. These motifs are stylized into colorful decorative forms, giving the installation a lively and celebratory character.

A vibrant and colorful palette was deliberately used to reflect the festive spirit of Jakarta’s anniversary. Bold colors, layered patterns, and illuminated elements create a dynamic visual composition while maintaining references to the warmth and richness of Betawi culture.

Rather than reproducing traditional architecture literally, the installation translates its forms, ornaments, colors, and cultural references into a contemporary visual language—creating a celebration of Jakarta that feels both rooted in heritage and relevant to the modern city.

Client
SCBD

Year
2026

Role
Installation Designer

Festival Imlek Jakarta 2026 – Bundaran Hotel Indonesia

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Festival Imlek Jakarta 2026 transformed the area around Bundaran Hotel Indonesia into a vibrant celebration of Chinese New Year through a contemporary language of light, color, and large-scale visual installations.

The installation combines traditional Chinese New Year symbolism with Jakarta’s dynamic urban character. Iconic elements such as lanterns, the Chinese zodiac, festive ornaments, and auspicious colors are reinterpreted into contemporary illuminated forms, creating a visual experience that feels festive, modern, and distinctly urban.

The design explores the idea of light as a symbol of prosperity, hope, and new beginnings. At night, the installations become glowing landmarks that interact with the surrounding cityscape, transforming the familiar Bundaran HI area into a festive public space and creating memorable visual moments for visitors and passing motorists.

Rather than simply reproducing traditional decorations, the approach translates cultural symbols into large-scale light installations, using illuminated structures, glowing lanterns, graphic patterns, and dimensional forms. This creates a balance between Chinese cultural heritage and Jakarta’s contemporary identity.

The result is a festive environment that celebrates Imlek while reinforcing Jakarta as a multicultural city—where different traditions, communities, and visual identities come together and shine within the same urban landscape.

Client
PT Artha Inti Komunika

Year
2026

Role
Event Creative Director & Installations Designer

Arte Group Website

it showcases their journey from a humble design agency to a robust group encompassing branding, audiovisual solutions, MICE event management, and even an F&B venture with Graha Arvest Food.

Design & UX Notes

  • Visual Identity: Clean, modern layout; bold typography; a balance of narrative text and high-impact visuals.
  • Interactivity: Hover animations on timeline; lightbox/gallery; smooth scroll to sections.
  • Responsiveness: Ensure mobile-first design, especially for gallery and contact sections (WhatsApp link is handy on mobile).

Client:
PT Artha Inti Komunika

Year:
2024

Roles:
Web Designer

Serangkai Digital

Serangkai Digital, a proud member of PT. Lathief Group Indonesia, positions itself as a dynamic company specializing in digital marketing and creative solutions. The brand reflects innovation, connectivity, and limitless creativity in the digital era.

Logo Concept

The logo is designed from the initials S and D, carrying a deeper symbolism:

  • S is shaped like an infinity symbol, representing endless possibilities, sustainable growth, and continuous innovation in digital solutions.
  • D is formed into a play icon and Wi-Fi symbol, embodying the essence of the digital world: connectivity, multimedia, interactivity, and forward movement.

Together, the logo communicates Serangkai Digital’s role as a connector of ideas, brands, and audiences in the ever-evolving digital space.

Color Palette

  • Blue: Trust, professionalism, and technology.
  • Gold/Yellow: Creativity, optimism, and premium value.

This color combination emphasizes reliability while highlighting innovation and prestige.

Brand Values

Excellence – Commitment to premium service and measurable results.
Innovation – Always adapting to the fast-changing digital landscape.
Connectivity – Building strong bridges between brands and their audiences.
Creativity – Delivering fresh, engaging, and impactful campaigns.

Client
Gus Lathief

Year
2024

Role
Designer

Merchandise Jakarta Governor Office

Bring technology and nature together with this exclusive wooden USB set. Crafted from premium natural wood, it offers a smooth, polished finish that feels both modern and timeless. The laser-engraved Jakarta branding adds a touch of elegance and sophistication, making it more than just a storage device—it’s a statement piece.

The USB flash drive comes with a swivel wooden cover for style and protection, while the custom wooden box showcases a unique engraved design that elevates its presentation. Perfect as a premium gift, this eco-friendly merchandise blends functionality with aesthetics, ensuring your brand is remembered every time it’s used.

Batik USA (Competition Participant)

BATIK DESIGN COMPETITION In Commemoration of 75th Anniversary of Indonesia – US Bilateral Relations

‘Intertwined Wings:
A Bond between Two Countries’

Inspired by the Eagle, the national symbol of the United States, and the Garuda, the national symbol of Indonesia. Although known in Hindu mythology as the vehicle of the god Vishnu, the Garuda bird is often identified with the Javanese Eagle.

Both are majestic birds with wide wingspans and the ability to fly far, symbolizing that despite the distance between them, the diplomatic relations of the two countries share symbols and admiration for the same values.

In addition to bird motifs, the motif of ‘Pring Sedapur’ is also displayed (‘Pring’ means bamboo in Javanese & ‘Sedapur’ means ‘One kitchen’ connoting a cluster of bamboo). The batik pattern from Magetan has the philosophical meaning of unity and strength. Bamboo stems are strong and flexible elements often used in various constructions such as houses and bridges. The use of sever- al bamboo stems united will provide extraordinary strength.

In this batik, there is also the Mega Mendung motif, a batik pattern resembling clouds popularized by the northern coastal communities of Cirebon. The Mega Mendung motif signifies cloudy skies, giving the meaning of hope for good things to come. Similarly, the diplomatic relations between the two countries have hopes and good intentions.

Then there is also the Kawung batik motif from Yogyakarta. It is in the form of circles resembling kawung/aren fruit arranged geometrically. This batik motif is always worn by Semar (a character in wayang puppetry) as a representation of a wise figure.

Lastly, the Star motif is taken from the American flag, so this batik could be a blend of Indonesia and the United States. For the color design of this Indonesia-US batik, 3 colors are used in combination from the American flag

Jakarta Light Festival 2025 Kota Tua Light Installations

Light Installation, Cultural Interpretation & Creative Concept

Jakarta Light Festival 2025 transformed the historic streets of Kota Tua Jakarta into a vibrant nighttime experience through a collection of immersive light installations, illuminated structures, lanterns, and large-scale visual elements.

The project explores the relationship between Jakarta’s cultural heritage and its vision for the future, using light as a medium to reinterpret familiar Indonesian and Betawi cultural symbols through a contemporary design language.

A key part of the creative approach was to translate everyday cultural objects, traditions, and celebrations into large-scale illuminated installations.

One of the visual inspirations came from the traditional rice cracker tin jar—a familiar object found in many Indonesian households. Its distinctive form was reinterpreted into a contemporary illuminated structure, transforming an everyday object into a playful architectural element within the festival environment.

Another important cultural reference was the tumpeng, Indonesia’s traditional cone-shaped yellow rice dish. Often prepared for celebrations, ceremonies, and important occasions, the tumpeng symbolizes gratitude, prosperity, togetherness, and the connection between people and their surroundings. Its mountain-like form became an inspiration for the festival’s sculptural language, translating the familiar silhouette into a contemporary light installation.

The festival also drew heavily from Betawi cultural traditions, reflecting the local identity of Jakarta and the historic character of Kota Tua. Elements inspired by Betawi dance, traditional live performances, martial arts, and giant puppets were reinterpreted as visual motifs and large-scale illuminated objects.

These cultural references were not simply reproduced as decorations. They were abstracted, enlarged, and transformed through different materials and lighting techniques, including LED balloons, illuminated lanterns, light sculptures, and decorative structures. The result creates a contemporary interpretation of traditional forms while maintaining their cultural character.

The use of giant illuminated puppets and LED balloon structures, for example, brings the playful spirit of Betawi street performances into the nighttime environment. Meanwhile, lanterns and sculptural light elements create layers of atmosphere throughout the historic district, encouraging visitors to experience familiar cultural symbols in an unexpected way.

Through this approach, the designer sought to create a visual language where tradition meets technology—preserving recognizable cultural references while presenting them through contemporary forms, materials, and light.

Set within the heritage architecture of Kota Tua, the installations create a dialogue between Jakarta’s past, present, and future. The project demonstrates how local culture can become a source of contemporary design inspiration, transforming traditional symbols into immersive experiences for a new generation.

Client
PT Artha Inti Komunika – Jakarta Light Festival

Year
2025

Role
Event Creative Director & Installation designer

Jakarta Image Photography Book

Promoting the city with unique merchandise not only giving the sense of appreciation but also branding the city. Iconic landmark are usually common used for branding.

This decorative merchandise show the culture of Betawi like the Tanjidor Orchestra. Usually played on ceremonial events or as welcoming guests, this merchandise is a gift for official guest.

Client
Jakarta Capital City Government

Year
2021

Role
Designer

Copywriting
Klement

Photography
@DarisS & Collection of Jakarta Kominfo

Betawi Batik

Pitch Designs

Jakarta’s Flora & Fauna Batik
Jakarta’s Flora & Fauna Batik

Theme: Jakarta’s Flora & Fauna

The Betawi Batik is characterized by the distinctive tumpal style, showcasing vibrant hues reminiscent of Jakarta’s lively atmosphere. Its patterns feature the beloved avian resident of Jakarta, the Burung Kipasan Belang (Rhipidura javanica), commonly spotted around mangroves. This bird boasts brown plumage with a striking straight white tail feather. Complementing this avian motif are depictions of Jakarta’s native flora, including the Bunga Tapak Dara (Catharanthus roseus), known for its five-petaled blooms in shades of pink and white, often seen gracing the neighborhoods of Jakarta. Additionally, the batik incorporates the bunga nona makan sirih (Clerodendrum thomsoniae), another botanical presence in Jakarta’s residential areas.

The design pays homage to Betawi’s cultural heritage through emblematic elements like Gigi Balang, geometric patterns reminiscent of teeth often adorning traditional Betawi homes. It also features Kembang Kelapa, an iconic representation inspired by the coconut flower, frequently utilized in cultural adornments for homes, festivities, parades, and weddings. This fusion of natural and cultural motifs creates a tapestry that celebrates the rich tapestry of Jakarta’s identity.

Jakarta’s Landmark Icon Batik
Jakarta’s Landmark Icon Batik

Theme: Iconic Landmarks of Jakarta

The Betawi Batik showcases a distinctive tumpal style, complemented by the contrasting colors reminiscent of Jakarta’s vibrant cityscape. Its motifs feature the renowned landmarks of Jakarta, including the towering National Monument (MONAS), the Jakarta International Stadium, the Museum of History Jakarta, and the picturesque Setu Babakan, Betawi Village. These iconic symbols are harmoniously blended with Betawi’s authentic emblematic motifs, such as Gigi Balang, a geometric pattern reminiscent of teeth commonly found adorning traditional Betawi homes. Additionally, the design incorporates Kembang Kelapa, a symbolic representation inspired by the coconut flower, often utilized as a cultural adornment for homes, celebrations, carnivals, and weddings. This fusion of Jakarta’s iconic landmarks with Betawi’s cultural heritage creates a tapestry that celebrates the city’s rich history and identity.

Client
Jakarta Tourism Board

Year
2023

Role
Designer

Calendar PT Timah 2023

Pitch Designs

Semangat Menggali Potensi untuk Tumbuh Berkembang

‘Passionate about Exploring Potential for Growth and Development’

PT Timah Tbk is firmly committed to sustainable social responsibility, encompassing not only environmental considerations but also the well-being of the community in proximity to the company. Through its Micro and Small Business Program (PUMK), PT Timah follows a 3S strategy—Distribution Success, Development Success, and Return Success. This strategy envisions that sustainable social initiatives should be precisely targeted, offering guidance and prosperity to ensure continuity and the capacity to assist others.

This approach directs PUMK’s objectives towards recruitment, marketing, and showing appreciation to supported partners. By focusing on the recipients of this program, the data communicated to various stakeholders effectively conveys messages about the local potential under scrutiny and development. This, in turn, is anticipated to enhance marketing efforts and exposure for these enterprises.


This time, we selected the 12 Mitra Binana figures from the latest news agenda on the PT Timah website. Moving forward, we aim to directly curate these figures from PT Timah itself, focusing on successful and inspirational partners who can bring a positive influence to the recipients of the calendar.

Melanjutkan Komitmen Berkelanjutan untuk Tantangan Perubahan di Masa Depan

‘Continuing an Ongoing Commitment to the Challenges of Future Change’

The world is undergoing rapid and far-reaching changes with significant global implications. In this second concept, we aim to spotlight PT Timah’s dedication to upholding environmental sustainability in the wake of impacts stemming from the mining industry. Despite navigating through years filled with challenges, heightened industrial demands, and a carefully monitored economic landscape, PT Timah holds aspirations for increased production aligned with the global commitment to enhanced environmental sustainability. To achieve this, the company employs strategies to optimize its growth endeavors. However, it remains steadfast in its commitment to environmental sustainability throughout the implementation of these strategies.

Both of these concepts are conveyed through visual illustrations, elucidating the sustainable endeavors undertaken by PT Timah.

Here are 12 areas that can be explored each month:

  1. Maintaining a steadfast commitment to energy efficiency.
  2. Ensuring continuous dedication to effective water management.
  3. Sustaining efforts in emissions management.
  4. Managing waste responsibly and consistently.
  5. Nurturing biodiversity through ongoing initiatives.
  6. Overseeing post-mining and reclamation operations with unwavering dedication.
  7. Prioritizing work safety and health through continuous efforts.
  8. Upholding social and community responsibilities.
  9. Focusing on sustained economic performance.
  10. Ensuring product and consumer protection through responsible practices.
  11. Managing resources responsibly and efficiently.
  12. Upholding principles of good governance for long-term sustainability.

Client
PT Time Tbk

Year
2022

Role
Designer

Teh Botol Sostro Design Competition

Participant


For the Teh Sosro design competition, I decided to delve into Indonesia’s snack culture and chose the theme: “I Love Market Snacks.”

Indonesian cuisine serves as a vivid reflection of our culture, easily introduced through its taste, appearance, and ingredients. It encapsulates traditions, customs, and various events. Market snacks exemplify this diversity within Indonesian culinary delights. They encompass a wide range of snacks crafted from ingredients sourced from our archipelago, boasting a vibrant spectrum of colors that mirror our festive and joyous national spirit. Moreover, their fusion of cultural influences has elevated market snacks to an iconic status in Indonesian cuisine. Lemper, pukis, layer cakes, talam, and kueh ape data can be found in every nook and cranny of markets across Indonesia.

Year
2023

Take, for instance, putu cakes, made from rice flour and adorned with pandan-colored layers, filled with palm sugar and grated coconut. This snack embodies quintessential Indonesian flavors, with its ingredients deeply rooted in our culinary heritage. Traditional iconic snacks like Kueh Ku and Talam, influenced by Chinese culture, have become staples in celebrations, gratitude ceremonies, and social gatherings. And let’s not forget rissoles and croquettes, snacks infused with Western influences, readily available throughout Indonesia.

Personally, I have a fondness for market snacks. What about you? Which market snack holds a special place in your heart?

Jakarta Tourism Office Merchandises

Encouraging the city through distinctive merchandise serves not only to evoke a sense of appreciation but also to establish a strong city brand. Iconic landmarks are typically featured on such merchandise, showcasing the likes of Passer Baroe, the oldest market from the Dutch Indies era, and the Museum of Jakarta’s History, both prominently displayed on a rubber keychain.

Client
Jakarta Tourism Board

Year
2023

Role
Designer