CIMB Niaga – Calendar, Agenda & Corporate Greeting Cards

Kenyamanan Dimanapun Dengan Kemudahan CIMB Niaga
(Comfort in Everywhere with CIMB Niaga Easyness)

Still exploring the ASEAN for you, this time, we try to combine with products and customers’ experiences. CIMB with a concept of easiness with the access of ASEAN is giving the Indonesian people go further their boundary and reach opportunities in economy, tourism, labour, even dreams.

So in this marketing tools, CIMB Niaga try to engage the relationship with the customers by appreciate them through their stories and bring them up in the calendar. It will show how the CIMB Niaga has given so much changes in their life, efficiency in their business even emotional experiences.

This testimonial will be given through viral marketing by submiting the photos their travel around ASEAN via Instagram and their experiences that journey with CIMB Niaga’s products.

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SAMPLE ONE – JANUARY & FEBRUARY
(Credit Card – SINGAPORE)

We show the priviledge that CIMB Niaga Credit card given, like Singapore Airlines Krisflyer that enjoyed by our customer in her travel in Singapore.

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SAMPLE TWO – MARCH & APRIL
(Education Saving – MALAYSIA)

We show how our customer so proud that with our saving product the could able to send their children study overseas.

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SAMPLE THREE – MAY & JUNE
(Remittance & Internet Banking – THAILAND)

We show how our customer so easy using our product and smooth their business in other country.

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SAMPLE FOUR – JULY & AUGUST
(Extra Cash – VIETNAM)

We show how our customer could reach their goal by using our product. They could plan their goals and reach them with no trouble.

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SAMPLE FIVE – SEPTEMBER & OCTOBER
(Bancassurance – INDONESIA)

We show how our customer could prepare their risk with CIMB Niaga and fell free for enjoying life with family.

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SAMPLE FIVE – NOVEMBER & DECEMBER
(Investment – CAMBODIA)

We show how our customer could invest in various products and enjoy it for any purpose of their life.

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DAILY CALENDAR
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GREETING CARDS

Window of ASEAN

The concept of greeting card this time is exploring the holiday event with cultural aspect in some country in ASEAN, like Singapore, Vietnam, Malaysia and Brunei. Each card are made by laser-cutted paper that create the sight of a window that reflect of the event.

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CHINESE NEW YEAR’S RED ENVELOPE

Year of Ram Envelope

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Proposed Design
Client: CIMB Niaga
Agency: Arte Studio

 

Asuransi Astra Buana – 12 Winning Cultures

Bringing Peace of Mind Through 12 Winning Cultures

There are 12 products and 12 winning Cultures that we combined to be an interesting calendar. So this calendar can also used by internal, where the staff are always remember that “winning Cultures” in doing their service to provide “Peace of Mind” in AAB’s customers and also used by customers with glances of products and call needs. Every products and winning cultures are supported by unique style of illustration.

With an interactive format of calendar is not only giving informative function about the product knowledge but also casual and unique calendar for a corporate company.

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Client: Asuransi Astra Buana
Agency: Arte Studio
Ilustration: Victoria

Prudential Calender – We Believe in Listening

Prudential, Always Listening, Always Understanding

We Believe in Listening

With communication campaign of Prudential, “We Believe in Listening”, we try to apply that campaign into calendar that also could help to boost and widen the campaign.

In this calender we try to explore how that word of “listening” is very strong and become the base of service from Prudential. By listening, Prudential could understand and give solution to the customers.

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Client: Prudential
Agency: Arte Studio
Copywriting: Hermanto Lim

Indofood Calendar

INDOFOOD, untuk Kehidupan yang Lebih Baik
(Indofood, For A Better Living)

In this concept, we want to explore about corporate social responsibility that have been done by the company. This programs are sustainably done in order to fulfill the company mission, which is community welfare and environment continously.

There are 5 programs that will be execute through illustration.
1. Participation in Community
2. Human Solidarity Activity
3. Human Resources Development
4. Environment Preservation
5. Economy Value Enhancement

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INDOFOOD PEDULI (Indofood Care)

As the biggest instant noodle manufacturer with brands known in all Indonesia, Indofood realize that the product, Instant Noodles suitable for emergency food.

Indofood also understand that Indonesian geographical that fragile of nature disaster and could happen anytime. And as part of Indonesian, Indofood is always contribute as part of social responsible in every national disaster.

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INDOFOOD Go Green

Indofood is concern about environment. One of them is doing the integration farming in their ranch. Not only giving the efficiency and sustainability but also reduce the waste from dairy production. This is also give good effect to energy safe, water safe in Indofood maufactures.

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INDOFOOD Bersama Bank Sampah (Indofood with Trash Bank)

Indofood realize that their products will leaf the packaging behind. Especially the snacks products which the packaging are made of plastic and could not perished by ages. But this doesn’t make Indofood leave the responsibility to the customers. Indofood together with other company build the Trash Bank that will be collect the plastic waste and recycle them into other functional products.

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Wall Calendar

 

 

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CIMB Niaga New Year Kit

Membuka Akses Melalui Inovasi (Accessibility Through Innovation)

CIMB Niaga is continous development Bank that always keep up with innovation in order to maximize the local potential and wide netwoorking that CIMB have.

In this 2014 new year kit, we try to propose digital exploitation and tech innovation from CIMB Niaga. With the breakthrough product of CIMB Niaga, Rekening Ponsel, and the vision toward branchless banking, we want to give the message to public about the wide and innovative access given by CIMB Niaga.

In visual of calendar we put 7 images with double impossed of 2 images that giving the double meaning. One is technology and two is access. The image will describe the innovation products that CIMB Niaga given through device application, such as:
1. Rekening Ponsel ( Phone Account)
2. CIMB Clicks (Internet Banking)
3. Go Mobile
4. Digital Lounge
5. Phone Banking
6. ATM

and multi city in South East Asia on background as the value of wide networking that could be accessed by the customers.

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Proposed Design
Client: CIMB Niaga
Agency: Arte Studio

International Financial Center Jakarta Branding

The First International Financial Center in Sudirman Road. Developed by The Best developer in Singapore, Kepple Land, IFC Jakarta Tower 2 is starting constructed. This elegant architecture with full-glassed facade inspired the shape of the identity. With the color of blue as glass house and asymmetrical shape of the facade giving the character of new landmark of commercial building in Sudirman.

Client
Kepland Investama

Agency
Arte Studio

Copywriter
Hermanto Lim

Role
Project Lead

Designer
Stephanie

Web Development
Sakti

South Pacific Viscose Calendar

Vibe To Grow

More than 30 years SPV has been the leaders of the market of Viscose Fiber in Indonesia. The presence of SPV is a vibe of textile industries in Indonesia and after the 30th years in 2013, SPV still grow bigger and bigger.

The concept of the calender is Vibe to Grow is the way SPV to communicate the existence of them in 30 years as leader in Viscose fiber in Indonesia. The concept of vibe, try to be visualized as an artful dynamic threads.

The visual represent the movement, playful, dynamic, colorful and unstoppable

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Every month the visualized form into thematic color, and also supported with the copy about the strength of SPV through history.

For example
“Lead the market in viscose fibers and sodium sulfate since the commercial production on 1st May 1983.”
We put some milestones of SPV through the copy

 In the second month we talk about the quality and we combine it with the highlight event in 1984 that High tenacity fiber was produced.

In the third month we talk about the volume of the capacity production combine with the year of 1986 where SPV did the first 100 MT production

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Proposed Design
Client: South Pacific Viscose
Agency: Arte Studio

Indika Energy Sustainability Report

Growing Together in a Smart, Healthy and Educated Community
Sustainability Report could be one of effective way in building a good public relation. Not only giving the reports of activities and contributions for helping the nation beside cultivating the country’s potential, but also could earn good aims image to public.
A good report could be a good report. Here in proposal design for Sustainability Report for Indika Energy, we try to explore the character of the nation through the element of pewayangan “Indonesian Puppet folk story”. In the cover we try to make an utopia world where people & environment are synergized. Indonesian children get the proper education, the environment are protected and nurtured, The potential of nature are managed well, etc.
With a folded cover with an artistic “gunungan”, finished by laser cutting, so reader could see through a glance of image behind.
Gunungan / “mountain in english” is a mark in puppet show, usually represent beginning or ending of scenes. In Gunungan, usually there is a tree of life, where animals are life among them.
In this report, we try to combine it with the company’s messages that Company is also a tree of life where together with community surrounding grow together and having all mutual benefits and needs.

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Proposed Design
Client: Indika Energy
Agency: Arte Studio

BII Maybank Ied Greeting Card

284289_BzhgxT8xo7nR5HaJryfyXLUnRBII Maybank Ied Greeting Card – For most moslems Id Ul-Fitr is a winning day after 30 days of fasting. And in the night of Id ul-Fitr, the sound of takbir is around the show it’s the end of Ramadhan. We try to mix up the concept of alarm of a new rise of life with drum that used to sound Takbir. We hope this card describe the wake up call into a new day.

Client: BII Maybank