it showcases their journey from a humble design agency to a robust group encompassing branding, audiovisual solutions, MICE event management, and even an F&B venture with Graha Arvest Food.
Design & UX Notes
Visual Identity: Clean, modern layout; bold typography; a balance of narrative text and high-impact visuals.
Interactivity: Hover animations on timeline; lightbox/gallery; smooth scroll to sections.
Responsiveness: Ensure mobile-first design, especially for gallery and contact sections (WhatsApp link is handy on mobile).
Serangkai Digital, a proud member of PT. Lathief Group Indonesia, positions itself as a dynamic company specializing in digital marketing and creative solutions. The brand reflects innovation, connectivity, and limitless creativity in the digital era.
Logo Concept
The logo is designed from the initials S and D, carrying a deeper symbolism:
S is shaped like an infinity symbol, representing endless possibilities, sustainable growth, and continuous innovation in digital solutions.
D is formed into a play icon and Wi-Fi symbol, embodying the essence of the digital world: connectivity, multimedia, interactivity, and forward movement.
Together, the logo communicates Serangkai Digital’s role as a connector of ideas, brands, and audiences in the ever-evolving digital space.
Color Palette
Blue: Trust, professionalism, and technology.
Gold/Yellow: Creativity, optimism, and premium value.
This color combination emphasizes reliability while highlighting innovation and prestige.
Brand Values
Excellence – Commitment to premium service and measurable results. Innovation – Always adapting to the fast-changing digital landscape. Connectivity – Building strong bridges between brands and their audiences. Creativity – Delivering fresh, engaging, and impactful campaigns.
Bring technology and nature together with this exclusive wooden USB set. Crafted from premium natural wood, it offers a smooth, polished finish that feels both modern and timeless. The laser-engraved Jakarta branding adds a touch of elegance and sophistication, making it more than just a storage device—it’s a statement piece.
The USB flash drive comes with a swivel wooden cover for style and protection, while the custom wooden box showcases a unique engraved design that elevates its presentation. Perfect as a premium gift, this eco-friendly merchandise blends functionality with aesthetics, ensuring your brand is remembered every time it’s used.
BATIK DESIGN COMPETITION In Commemoration of 75th Anniversary of Indonesia – US Bilateral Relations
‘Intertwined Wings: A Bond between Two Countries’
Inspired by the Eagle, the national symbol of the United States, and the Garuda, the national symbol of Indonesia. Although known in Hindu mythology as the vehicle of the god Vishnu, the Garuda bird is often identified with the Javanese Eagle.
Both are majestic birds with wide wingspans and the ability to fly far, symbolizing that despite the distance between them, the diplomatic relations of the two countries share symbols and admiration for the same values.
In addition to bird motifs, the motif of ‘Pring Sedapur’ is also displayed (‘Pring’ means bamboo in Javanese & ‘Sedapur’ means ‘One kitchen’ connoting a cluster of bamboo). The batik pattern from Magetan has the philosophical meaning of unity and strength. Bamboo stems are strong and flexible elements often used in various constructions such as houses and bridges. The use of sever- al bamboo stems united will provide extraordinary strength.
In this batik, there is also the Mega Mendung motif, a batik pattern resembling clouds popularized by the northern coastal communities of Cirebon. The Mega Mendung motif signifies cloudy skies, giving the meaning of hope for good things to come. Similarly, the diplomatic relations between the two countries have hopes and good intentions.
Then there is also the Kawung batik motif from Yogyakarta. It is in the form of circles resembling kawung/aren fruit arranged geometrically. This batik motif is always worn by Semar (a character in wayang puppetry) as a representation of a wise figure.
Lastly, the Star motif is taken from the American flag, so this batik could be a blend of Indonesia and the United States. For the color design of this Indonesia-US batik, 3 colors are used in combination from the American flag
Promoting the city with unique merchandise not only giving the sense of appreciation but also branding the city. Iconic landmark are usually common used for branding.
This decorative merchandise show the culture of Betawi like the Tanjidor Orchestra. Usually played on ceremonial events or as welcoming guests, this merchandise is a gift for official guest.
Client Jakarta Capital City Government
Year 2021
Role Designer
Copywriting Klement
Photography @DarisS & Collection of Jakarta Kominfo
The Betawi Batik is characterized by the distinctive tumpal style, showcasing vibrant hues reminiscent of Jakarta’s lively atmosphere. Its patterns feature the beloved avian resident of Jakarta, the Burung Kipasan Belang (Rhipidura javanica), commonly spotted around mangroves. This bird boasts brown plumage with a striking straight white tail feather. Complementing this avian motif are depictions of Jakarta’s native flora, including the Bunga Tapak Dara (Catharanthus roseus), known for its five-petaled blooms in shades of pink and white, often seen gracing the neighborhoods of Jakarta. Additionally, the batik incorporates the bunga nona makan sirih (Clerodendrum thomsoniae), another botanical presence in Jakarta’s residential areas.
The design pays homage to Betawi’s cultural heritage through emblematic elements like Gigi Balang, geometric patterns reminiscent of teeth often adorning traditional Betawi homes. It also features Kembang Kelapa, an iconic representation inspired by the coconut flower, frequently utilized in cultural adornments for homes, festivities, parades, and weddings. This fusion of natural and cultural motifs creates a tapestry that celebrates the rich tapestry of Jakarta’s identity.
Jakarta’s Landmark Icon BatikJakarta’s Landmark Icon Batik
Theme: Iconic Landmarks of Jakarta
The Betawi Batik showcases a distinctive tumpal style, complemented by the contrasting colors reminiscent of Jakarta’s vibrant cityscape. Its motifs feature the renowned landmarks of Jakarta, including the towering National Monument (MONAS), the Jakarta International Stadium, the Museum of History Jakarta, and the picturesque Setu Babakan, Betawi Village. These iconic symbols are harmoniously blended with Betawi’s authentic emblematic motifs, such as Gigi Balang, a geometric pattern reminiscent of teeth commonly found adorning traditional Betawi homes. Additionally, the design incorporates Kembang Kelapa, a symbolic representation inspired by the coconut flower, often utilized as a cultural adornment for homes, celebrations, carnivals, and weddings. This fusion of Jakarta’s iconic landmarks with Betawi’s cultural heritage creates a tapestry that celebrates the city’s rich history and identity.
‘Passionate about Exploring Potential for Growth and Development’
PT Timah Tbk is firmly committed to sustainable social responsibility, encompassing not only environmental considerations but also the well-being of the community in proximity to the company. Through its Micro and Small Business Program (PUMK), PT Timah follows a 3S strategy—Distribution Success, Development Success, and Return Success. This strategy envisions that sustainable social initiatives should be precisely targeted, offering guidance and prosperity to ensure continuity and the capacity to assist others.
This approach directs PUMK’s objectives towards recruitment, marketing, and showing appreciation to supported partners. By focusing on the recipients of this program, the data communicated to various stakeholders effectively conveys messages about the local potential under scrutiny and development. This, in turn, is anticipated to enhance marketing efforts and exposure for these enterprises.
This time, we selected the 12 Mitra Binana figures from the latest news agenda on the PT Timah website. Moving forward, we aim to directly curate these figures from PT Timah itself, focusing on successful and inspirational partners who can bring a positive influence to the recipients of the calendar.
Melanjutkan Komitmen Berkelanjutan untuk Tantangan Perubahan di Masa Depan
‘Continuing an Ongoing Commitment to the Challenges of Future Change’
The world is undergoing rapid and far-reaching changes with significant global implications. In this second concept, we aim to spotlight PT Timah’s dedication to upholding environmental sustainability in the wake of impacts stemming from the mining industry. Despite navigating through years filled with challenges, heightened industrial demands, and a carefully monitored economic landscape, PT Timah holds aspirations for increased production aligned with the global commitment to enhanced environmental sustainability. To achieve this, the company employs strategies to optimize its growth endeavors. However, it remains steadfast in its commitment to environmental sustainability throughout the implementation of these strategies.
Both of these concepts are conveyed through visual illustrations, elucidating the sustainable endeavors undertaken by PT Timah.
Here are 12 areas that can be explored each month:
Maintaining a steadfast commitment to energy efficiency.
Ensuring continuous dedication to effective water management.
Sustaining efforts in emissions management.
Managing waste responsibly and consistently.
Nurturing biodiversity through ongoing initiatives.
Overseeing post-mining and reclamation operations with unwavering dedication.
Prioritizing work safety and health through continuous efforts.
Upholding social and community responsibilities.
Focusing on sustained economic performance.
Ensuring product and consumer protection through responsible practices.
Managing resources responsibly and efficiently.
Upholding principles of good governance for long-term sustainability.
For the Teh Sosro design competition, I decided to delve into Indonesia’s snack culture and chose the theme: “I Love Market Snacks.”
Indonesian cuisine serves as a vivid reflection of our culture, easily introduced through its taste, appearance, and ingredients. It encapsulates traditions, customs, and various events. Market snacks exemplify this diversity within Indonesian culinary delights. They encompass a wide range of snacks crafted from ingredients sourced from our archipelago, boasting a vibrant spectrum of colors that mirror our festive and joyous national spirit. Moreover, their fusion of cultural influences has elevated market snacks to an iconic status in Indonesian cuisine. Lemper, pukis, layer cakes, talam, and kueh ape data can be found in every nook and cranny of markets across Indonesia.
Year 2023
Take, for instance, putu cakes, made from rice flour and adorned with pandan-colored layers, filled with palm sugar and grated coconut. This snack embodies quintessential Indonesian flavors, with its ingredients deeply rooted in our culinary heritage. Traditional iconic snacks like Kueh Ku and Talam, influenced by Chinese culture, have become staples in celebrations, gratitude ceremonies, and social gatherings. And let’s not forget rissoles and croquettes, snacks infused with Western influences, readily available throughout Indonesia.
Personally, I have a fondness for market snacks. What about you? Which market snack holds a special place in your heart?
Encouraging the city through distinctive merchandise serves not only to evoke a sense of appreciation but also to establish a strong city brand. Iconic landmarks are typically featured on such merchandise, showcasing the likes of Passer Baroe, the oldest market from the Dutch Indies era, and the Museum of Jakarta’s History, both prominently displayed on a rubber keychain.
Promoting the city with unique merchandise not only giving the sense of appreciation but also branding the city. Iconic landmark are usually common used for branding.
This decorative merchandise show the culture of Betawi like the Tanjidor Orchestra. Usually played on ceremonial events or as welcoming guests, this merchandise is a gift for official guest.
Promoting the city through distinctive merchandise not only evokes appreciation but also establishes a strong city brand. Utilizing iconic landmarks is a common practice in city branding.
Under the urban city theme, we’ve fashioned a collage featuring Jakarta’s most renowned features: the MRT, Trans Jakarta, the historic Museum of Jakarta, the towering National Monument, the statue of the esteemed General Sudirman, and the welcoming ‘Selamat Datang’ statue.
Crafted from acrylic and employing techniques such as engraving and colored printing, this merchandise presents a modern representation of Jakarta.
Promoting the city with unique merchandise not only giving the sense of appreciation but also branding the city. Iconic landmark are usually common used for branding.
With the theme was urban city, we create a collage of iconic things of Jakarta, like MRT, Selamat Datang Statue, National Monument, Old Batavia and some iconic skyscrapers.
Elevating the city through distinct merchandise not only fosters appreciation but also solidifies its brand identity. Utilizing iconic landmarks is a common practice in city branding. For our urban city-themed collection, we’ve crafted a collage featuring prominent elements of Jakarta, including the MRT, Trans Jakarta, Semanggi Interchange, and several iconic skyscrapers.
Promoting the city with unique merchandise not only giving the sense of appreciation but also branding the city. The illustration on ceramic describes the cultures of Betawi like the traditional clothes of Betawi tribes, one of tanjidor orchestra musician and with the background of The governor palace.
victoriadeejay.com 