Encouraging the city through distinctive merchandise serves not only to evoke a sense of appreciation but also to establish a strong city brand. Iconic landmarks are typically featured on such merchandise, showcasing the likes of Passer Baroe, the oldest market from the Dutch Indies era, and the Museum of Jakarta’s History, both prominently displayed on a rubber keychain.
Client
Jakarta Tourism Board
Year
2023
Role
Designer
victoriadeejay.com 