Serangkai Digital, a proud member of PT. Lathief Group Indonesia, positions itself as a dynamic company specializing in digital marketing and creative solutions. The brand reflects innovation, connectivity, and limitless creativity in the digital era.
Logo Concept
The logo is designed from the initials S and D, carrying a deeper symbolism:
- S is shaped like an infinity symbol, representing endless possibilities, sustainable growth, and continuous innovation in digital solutions.
- D is formed into a play icon and Wi-Fi symbol, embodying the essence of the digital world: connectivity, multimedia, interactivity, and forward movement.
Together, the logo communicates Serangkai Digital’s role as a connector of ideas, brands, and audiences in the ever-evolving digital space.
Color Palette
- Blue: Trust, professionalism, and technology.
- Gold/Yellow: Creativity, optimism, and premium value.
This color combination emphasizes reliability while highlighting innovation and prestige.
Brand Values
Excellence – Commitment to premium service and measurable results.
Innovation – Always adapting to the fast-changing digital landscape.
Connectivity – Building strong bridges between brands and their audiences.
Creativity – Delivering fresh, engaging, and impactful campaigns.
Client
Gus Lathief
Year
2024
Role
Designer
victoriadeejay.com 