Kenyamanan Dimanapun Dengan Kemudahan CIMB Niaga
(Comfort in Everywhere with CIMB Niaga Easyness)
Still exploring the ASEAN for you, this time, we try to combine with products and customers’ experiences. CIMB with a concept of easiness with the access of ASEAN is giving the Indonesian people go further their boundary and reach opportunities in economy, tourism, labour, even dreams.
So in this marketing tools, CIMB Niaga try to engage the relationship with the customers by appreciate them through their stories and bring them up in the calendar. It will show how the CIMB Niaga has given so much changes in their life, efficiency in their business even emotional experiences.
This testimonial will be given through viral marketing by submiting the photos their travel around ASEAN via Instagram and their experiences that journey with CIMB Niaga’s products.
SAMPLE ONE – JANUARY & FEBRUARY
(Credit Card – SINGAPORE)
We show the priviledge that CIMB Niaga Credit card given, like Singapore Airlines Krisflyer that enjoyed by our customer in her travel in Singapore.
SAMPLE TWO – MARCH & APRIL
(Education Saving – MALAYSIA)
We show how our customer so proud that with our saving product the could able to send their children study overseas.
SAMPLE THREE – MAY & JUNE
(Remittance & Internet Banking – THAILAND)
We show how our customer so easy using our product and smooth their business in other country.
SAMPLE FOUR – JULY & AUGUST
(Extra Cash – VIETNAM)
We show how our customer could reach their goal by using our product. They could plan their goals and reach them with no trouble.
SAMPLE FIVE – SEPTEMBER & OCTOBER
(Bancassurance – INDONESIA)
We show how our customer could prepare their risk with CIMB Niaga and fell free for enjoying life with family.
SAMPLE FIVE – NOVEMBER & DECEMBER
(Investment – CAMBODIA)
We show how our customer could invest in various products and enjoy it for any purpose of their life.
DAILY CALENDAR
PLANNER
PACKAGING
GREETING CARDS
Window of ASEAN
The concept of greeting card this time is exploring the holiday event with cultural aspect in some country in ASEAN, like Singapore, Vietnam, Malaysia and Brunei. Each card are made by laser-cutted paper that create the sight of a window that reflect of the event.
CHINESE NEW YEAR’S RED ENVELOPE
Year of Ram Envelope
Proposed Design
Client: CIMB Niaga
Agency: Arte Studio
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